Digital Media Design
Degree Awarded
Bachelor of Arts (B.A.)
Program Delivery
On-Campus
Locations Available
Rindge, New Hampshire
Students of Digital Media Design learn to help shape the way today’s world works, learns, communicates, and plays. They gain hands-on experience using the very latest digital tools and design processes in the media arts workspace. DMD students explore the artistic and technical aspects of visual design and create interactive systems for a wide variety of content. Digital Media Design prepares students to work in Graphic & Web Design, Mobile & App Design, UX/UI Design, Data Visualization, Image Creation, and Motion Graphics. DMD students also learn about Social Media Marketing, Ethics, Intellectual Property and Media Law, and some of the newest technologies available. Our students also learn about Design Thinking, Human-Centered Design, Concept Development/Ideation, Research & Documentation, Audio/Video Recording & Editing, and Branding & Storytelling. You will gain core knowledge in digital design and delivery, work collaboratively with fellow students to research and present media concepts, and use current technology to create professional websites. Graduates with this major can continue study in the fields of Design Innovation, Digital Content Management, Digital Marketing and Data Analytics, Graphic and Web Design, and Media Design.
Request InformationWhat Makes Our Digital Media Design Program Different?
You can gain valuable experience through opportunities at Franklin Pierce by:
- Joining the Pierce Media Group for experience in television, radio and journalism
- Volunteering in the Marlin Fitzwater Center for Communication
- Utilizing the recording/broadcast equipment and media editing software
- Building a professional social media presence in your field
- Considering a minor or second major in business, political science or communications
WHERE CAN MY DEGREE IN DIGITAL MEDIA TAKE ME?
What do Digital Media Design students Learn?
You will gain core knowledge in digital design and delivery, work collaboratively
with fellow students to research and present media concepts, and use current technology
to create professional
websites.
Beginning with foundational courses, students develop critical thinking and communication skills essential for success in the field. DMD100 Introduction to Digital Media Design and DMD105 Digital Design Foundations introduce students to key concepts and tools used in digital media creation, providing a solid understanding of design principles and techniques. Through courses like DMD120 User Experience and Interface Design, students delve into the intricacies of creating user-friendly digital experiences. With the flexibility to choose four elective courses, students have the opportunity to explore specific areas of interest within digital media design, allowing for a well-rounded and personalized educational experience.
- GLE101 First Year Inquiry
- GLE110 First Year Composition I
- DMD100 Introduction to Digital Media Design
- DMD105 Digital Design Foundations
- DMD120 User Experience and Interface Design
- 4 Additional Electives*
*Please refer to the Academic Catalog for full listing of elective options
In the second year of pursuing a Bachelor of Arts (B.A.) in Digital Media Design at Franklin Pierce University, students delve deeper into advanced concepts and specialized skills to further their understanding of digital media creation. Building upon the foundational knowledge acquired in the first year, students continue to refine their critical thinking and communication abilities. With DMD120 User Experience and Interface Design, students deepen their understanding of user-centered design methodologies, focusing on creating seamless and engaging digital experiences.
- GLE120 First Year Composition II
- DMD200 Exploring Digital Storytelling
- DMD205 Social Media, Ethics, Intellectual Property
- (IP) & Media Law
- DMD220 Web Design
- DMD250 Introduction to Data Visualization
- DMD 200 or 300 level Program Elective
- 5 Additional Electives*
*Please refer to the Academic Catalog for full listing of elective options
Building on the foundational knowledge acquired in earlier years, students continue to refine their critical thinking and communication skills through courses like GLE101 First Year Inquiry and GLE110 First Year Composition I. In DMD100 Introduction to Digital Media Design and DMD105 Digital Design Foundations, students deepen their understanding of design principles and techniques, honing their proficiency in digital design tools and applications.
- DMD320 Application and Mobile Design
- DMD330 Social Media
- DMD 300 or 400 level Program Elective
- DMD 300 or 400 level Program Elective
- 6 Additional Electives*
*Please refer to the Academic Catalog for full listing of elective options
In the fourth and final year of pursuing a Bachelor of Arts (B.A.) in Digital Media Design at Franklin Pierce University, students engage in advanced coursework and hands-on projects aimed at further refining their skills and preparing them for careers in the digital media industry. For example, in DMD410 Digital Media Design Portfolio, students compile and showcase their best work in a professional portfolio, demonstrating their proficiency and creativity to potential employers or clients.
- DMD400 Audio & Video for the Web
- DMD410 Digital Media Design Portfolio
- 8 Additional Electives*
*Please refer to the Academic Catalog for full listing of elective options
Choose one elective at the 200 level and choose two electives at the 300-level or above.
- COMM210 Journalism (2-3 credits)
- COMM310 Convergent Journalism (3 credits)
- GC201 Graphic Design (3 credits)
- DMD390 Internship in Digital Media Design (1-4 credits)
- DMD490 Internship in Digital Media Design (1-4 credits)
- MK201 Principles of Marketing (3 credits)
- MK304 Advertising (3 credits)
Who should Study Digital Media Design?
This major will be a good fit if you have or want to develop:
- Digital branding and storytelling skills
- Strong sense of visual, web and mobile design
- Professional networking strategies
- Excellence in writing, proofreading and editing
CONTACT the admissions team
(800) 437-0048
admissions@551827.com
Monday-Friday, 8 a.m.-4:30 p.m.
